Head across the plaza and up the stairs. Look at all the signs and find the one marked by the character for book. The character is pretty simple, and the sign is usually some bright color.
One step inside will show you why I had you go to the bookstore before you even unpacked your suitcase. Then again, maybe it's not so impressive to people who haven't come from a state where the nearest book store is a thirty minute drive. In Japan, regardless of where you are, there is almost always a book store an approximate five minute walk away, under that bright sign.On average, a new novel in small paperback form costs roughly 450 yen. At today's current exchange rate, $1US equals roughly 90 Yen. This style of book that is no bigger than your outstretched hand and can fit in your pocked is extremely popular, and I don't quite know why it hasn't picked up in other countries as well.
There are plenty of magazines on fashion, motorcross, sports, travelling, current events, science, and other catagories laid out on the shelves in a colorful fashion as well. The best part is undoubtedly the fact that all books that are not in some sort of wrap are laid on the shelves with the expectation that you, the customer, are going to spend 10 minutes to a couple of hours deciding whether or not you're going to buy it.
I don't know how bookstores in Japan manage to make a modest profit when more than half of the people in the store at one time are reading their favorite book and not buying anything. It might be from all of the pens and stationery that get sold at $4 or more a piece. Japan is serious about its pens and pencils.
And then there's Manga, or Japanese Illistrative Books. You can expect that part of each store will be dedicated to this popular form of media, and for good reason. There is a huge market for this form of easy reading among people from all age groups.
Here's a snapshot of a display of popular travel magazines. Can you spot the one for Okinawa?
No comments:
Post a Comment